Is organic marketing on social media still a viable path to success?
Improve your digital marketing with Sleek Marketing Agency’s advice.
Today’s topic:
Is organic marketing on social media still a viable path to success?
A question has been raised lately, whether growth with organic content is still possible. Today’s digital trends are rapidly evolving, the algorithms are changing and paid marketing is rising. This pushes marketers and businesses to rethink their marketing strategy and face the challenge of gaining visibility without increasing paid marketing costs.
What is “organic marketing”?
When speaking about organic marketing, we aim at the activities that generate natural traffic, based on time and algorithms, without spending money on promotions. To achieve these, businesses can focus on content creation, engagement with followers, and search engine optimization (SEO). The aim is to win the search algorithms and build authentic relationships with the audience.
The main challenges of organic marketing
There have been massive changes in how social media platforms work and the way content is shown. Significant changes have been made across platforms such as LinkedIn, Facebook, Instagram and X, pushing the algorithms in a way that quality and consistency are now way more important than quantity. Another disadvantage of organic marketing is limited rich, high competitiveness and slow way of seeing the results.
Advantages of organic marketing compared to paid advertising
Organic marketing has always been attractive to marketers due to its low cost, effectiveness, and long-term effect on the business. A strong organic presence can also be compared to word-of-mouth communication, which aims to attract lead generation, build customer relationships, and boost brand awareness.
Let us answer the question: “Can we still succeed with organic marketing on social media?”
Yes, we can still gain power with organic marketing, but only with constant engagement that needs to be supported by other digital marketing activities, such as lead generation on social media, email marketing, campaigns, and search engine optimization (SEO). Even though organic marketing might take more time compared to paid marketing, we need to remember that with right strategy organic marketing can be a powerful tool for raising brand awareness, building customer loyalty and achieving long-term benefits. It also helps build customer relationships and offers a long-term focus instead of short-term gains.
As a marketing agency that also specializes in organic marketing, we wanted to give you some extra tips on how to implement organic activities into your marketing strategy successfully:
- Analyse your audience and create tailored content. Not only based on your brand and industry but based on your follower types and platform used.
- Continuous flow and content creation matter. The audience seeks high-quality content and engaging activities, such as educational facts, entertaining videos, inspirational posts and consistency of your activities.
- Do not forget about user-generated content. It can be a powerful tool to keep up with the consistency of content creation, building the community bond and including authentic content with customers sharing their own experiences and stories.
- Keep the communication cycle and engage with your audience. Respond, create dialogues and make customers feel like they are being heard.
- Analytics are a crucial step for a successful marketing strategy. You cannot succeed with your strategy if you ignore the insights gained in the process. Make sure you are aware of which content performs best, how your audience tends to respond, and how your followers interact with your brand on different channels.
- Be patient. Organic marketing might take more time to bring in the results, but building it is like watering the plants. Each day you are a step closer to blossoming results.