FREE WEBINAR · LIMITED SEATS
How to get found by ChatGPT, Gemini & Perplexity
AI search engines are rewriting the rules of B2B discovery. Learn how to make your company one of the brands they recommend — before your competitors do.
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- How ChatGPT, Gemini and Perplexity actually choose which brands to recommend
- The real difference between SEO and AEO — and why it matters for your pipeline
- How to build a content ecosystem that AI platforms recognise as authoritative
- Why some companies show up constantly in AI answers — and others don't
- What content formats AI platforms cite most — and how to structure yours
- A concrete implementation roadmap you can start applying the same week
The new reality of search
How user behaviour has shifted from Google to AI-generated answers, and what it means for organic visibility and lead generation.
Inside the AI black box
How AI models construct answers, the role of domain authority and content credibility, and why some brands are cited while others are ignored.
GEO / AEO: the new discipline
What Answer Engine Optimisation actually is, how it differs from classical SEO, and the mindset shift required to compete in it.
Content that gets cited
The content types AI platforms favour most, how to structure information for machine comprehension, and the role of context and clarity.
Building AI-visible authority
Why "having content" isn't enough — and how to build a coherent content ecosystem that AI platforms consistently trust and reference.
Q&A — your questions answered
Dedicated time for specific challenges from your own business. Bring your examples, your analytics, your frustrations.
Marketing managers
Responsible for visibility, content strategy and inbound lead generation
CEOs & founders
Trying to understand where digital marketing is heading and what to invest in
Content strategists
Creating content that needs to perform beyond the classic Google SERP
SEO specialists
Ready to evolve their skill set into the era of AI-generated answers
“Buyers don’t Google anymore. They ask. The companies that show up in those answers will own the next decade of B2B pipeline.”
— SLEEK, on the shift to AI-assisted discovery